# SwoleX

> SwoleX is the workout app where every post is executable. Log your training, share it to a feed, and let any of your followers run your exact session — with weights auto-scaled to their strength by Kevin, the AI coach baked into the app. Mobile (iOS + Android), web console for trainers and creators, social feed with branded share cards.

This file ([llms.txt](https://llms-txt.site/)) lists the public content on swolex.com that's optimized for LLMs to consume — for marketing copy generation, video scripts, ad creative, landing-page variants, comparison content, and PR.

## Marketing kit (raw markdown, drop-in LLM context)

- [Product overview](https://swolex.com/marketing/01_product_overview.md): What SwoleX is, who it's for, the executable-content insight, the growth flywheel, tier pricing, what we will not do.
- [Feature deep dive](https://swolex.com/marketing/02_feature_deep_dive.md): Every shipped feature catalogued by user surface — workout logging, programs, the feed, Kevin (AI coach), progress + analytics, sharing + viral loop, trainer + client features, creator features, conditioning circuits, health + equipment + gym profiles, imports + exports, settings.
- [Kevin (AI coach) brief](https://swolex.com/marketing/03_kevin_ai_coach.md): Capabilities, persona, copy do's & don'ts, what Kevin knows about each user, sample marketing lines, sample voiceover script.
- [Brand voice & messaging](https://swolex.com/marketing/05_messaging_and_voice.md): Voice rules, audience persona, tagline candidates, do/don't language, channel-specific notes (TikTok, App Store, landing, email, push, press).
- [LLM briefing (single-doc context dump)](https://swolex.com/marketing/llm_briefing.md): Self-contained context to paste into ChatGPT / Claude / Gemini as a system message to draft any marketing copy.
- [Screenshot index](https://swolex.com/marketing/07_screenshot_index.md): Annotated catalog of the 12 hero screenshots with caption suggestions per image.

## Brand assets

- [Lockup — X + wordmark, PNG](https://swolex.com/marketing/brand/swolex_lockup.png) · [SVG](https://swolex.com/marketing/brand/swolex_lockup.svg)
- [Icon — X mark only, 1024×1024 PNG](https://swolex.com/marketing/brand/swolex_icon.png) (use for app icon / favicon contexts)
- [Wordmark — text only, PNG](https://swolex.com/marketing/brand/swolex_wordmark.png) · [SVG](https://swolex.com/marketing/brand/swolex_wordmark.svg)
- [Share card background — 9:16 portrait](https://swolex.com/marketing/brand/swolex_share_card_portrait.png)
- [Share card background — 16:9 landscape](https://swolex.com/marketing/brand/swolex_share_card_landscape.png)
- [App Store feature graphic](https://swolex.com/marketing/brand/swolex_appstore_card.png)

Brand color palette: **Orange `#D06010`** (primary, "X" letterform, CTAs) · **Black `#000000`** (logo background) · **Near-black `#0A0A0A`** (app background) · **White `#FFFFFF`** ("SWOLE" portion of wordmark, text) · **PR Gold `#F5C518`** · **Success Green `#22C55E`**.

Brand rules: always on dark backgrounds; wordmark is "SWOLE" white + "X" orange with tight letter-spacing; body-text spelling is "SwoleX" (never "swolex" or "Swolex"); never stretch or recolor the X; minimum 120px wide digital / 1 inch print.

## Visual assets (1320×2868 iOS App Store quality)

- [Login hero](https://swolex.com/marketing/screenshots/01_login_hero.png)
- [Welcome — Meet Kevin](https://swolex.com/marketing/screenshots/02_welcome_meet_kevin.png)
- [Fitness Profile wizard](https://swolex.com/marketing/screenshots/03_fitness_profile_wizard.png)
- [Feed — sets expanded](https://swolex.com/marketing/screenshots/04_feed_sets_expanded.png): the executable-feed hero shot
- [Log tab — Meet Kevin wizard](https://swolex.com/marketing/screenshots/05_meet_kevin_log_wizard.png)
- [AI Workout modal](https://swolex.com/marketing/screenshots/06_ai_workout_modal.png)
- [Exercise detail with Kevin's Tip](https://swolex.com/marketing/screenshots/07_exercise_detail_kevin_tip.png)
- [Active workout with PRs + WORKOUT COMPLETE](https://swolex.com/marketing/screenshots/08_active_workout_complete.png)
- [Milestones unlocked — OWNED IT](https://swolex.com/marketing/screenshots/09_milestones_owned_it.png)
- [Post-workout review — How did it feel?](https://swolex.com/marketing/screenshots/10_post_workout_review.png)
- [Branded share card](https://swolex.com/marketing/screenshots/11_share_card.png)
- [Equipment inventory — 82 exact items](https://swolex.com/marketing/screenshots/12_equipment_inventory_82.png)

## Supporting visuals (15 shots covering the rest of the product surface)

- [Training Level](https://swolex.com/marketing/screenshots/13_training_level.png): First Day → Old Pro, four-level scale Kevin reads
- [Training Goal](https://swolex.com/marketing/screenshots/14_training_goal.png): Build Strength · Build Size · Get Conditioned · Stay Active
- [Strength Profile (5RMs)](https://swolex.com/marketing/screenshots/15_strength_profile.png): big-lift anchors Kevin uses on day one
- [Capabilities](https://swolex.com/marketing/screenshots/16_capabilities.png): bodyweight maxes + can-I-do-this toggles
- [Preferences](https://swolex.com/marketing/screenshots/17_preferences.png): days/week + equipment + supersets + drop sets
- [Injuries empty state](https://swolex.com/marketing/screenshots/18_injuries_empty.png): "Kevin will program full-spectrum training"
- [Feed wizard — Kevin scales the weights](https://swolex.com/marketing/screenshots/19_feed_wizard_kevin_scales.png)
- [AT YOUR GYM empty state](https://swolex.com/marketing/screenshots/20_feed_at_your_gym_empty.png)
- [Programs catalog](https://swolex.com/marketing/screenshots/21_programs_catalog.png): real premium programs by @swolex_premium
- [Mid-session logging](https://swolex.com/marketing/screenshots/22_active_workout_logging.png): 64×64 steppers, warmup tag, ADD SET
- [Drop set ladder UI](https://swolex.com/marketing/screenshots/23_drop_set_ladder.png): first-class drop sets with indented sub-steps
- [Exercise picker — filtered](https://swolex.com/marketing/screenshots/24_exercise_picker_filtered.png): body region + equipment chips · 437 variants
- [Progress STATS](https://swolex.com/marketing/screenshots/25_progress_stats.png): streak, volume trend chart, most-trained list
- [Progress PRs](https://swolex.com/marketing/screenshots/26_progress_prs.png): your bests across every lift
- [Gym discovery — 4 gyms nearby](https://swolex.com/marketing/screenshots/27_gym_discovery_results.png): zip search results with ratings

## Help center (user-facing FAQ pages)

- [Help home](https://swolex.com/help)
- [Getting started](https://swolex.com/help/getting-started): What SwoleX is, free vs Pro, logging your first workout.
- [Kevin (AI coach)](https://swolex.com/help/kevin): How Kevin picks weights, handles injuries, learns from your post-workout ratings, writes the weekly training analysis.
- [Workouts & programs](https://swolex.com/help/workouts): Past-dated logging, custom exercises, swapping mid-workout.
- [Importing your data](https://swolex.com/help/imports): Moving from Strong, Hevy, Fitbod, FitNotes.
- [Become a trainer](https://swolex.com/help/trainers): $29/mo, 7-day free trial, unlimited clients, Creator access included.
- [Account, Pro & billing](https://swolex.com/help/billing): Free vs Pro vs Trainer, canceling, refunds.
- [Data export & backup](https://swolex.com/help/data): CSV export, switching devices, what's stored server-side.
- [Troubleshooting & sync](https://swolex.com/help/troubleshooting): Missing workouts, sync issues, lost sessions.

## Walkthroughs

- [How SwoleX works](https://swolex.com/how-it-works): 9-section scroll-driven walkthrough of the full user experience — signup, Fitness Profile, the executable feed, asking Kevin for a workout, every-exercise coaching, tracking PRs, the share-card viral loop, equipment-aware AI.

## Where to start (depending on your task)

When generating SwoleX marketing copy:
- For positioning / hero copy → start with [`01_product_overview.md`](https://swolex.com/marketing/01_product_overview.md) and [`05_messaging_and_voice.md`](https://swolex.com/marketing/05_messaging_and_voice.md).
- For Kevin-specific copy → [`03_kevin_ai_coach.md`](https://swolex.com/marketing/03_kevin_ai_coach.md).
- For long-form (landing page, deck, video script) → [`llm_briefing.md`](https://swolex.com/marketing/llm_briefing.md) as a single context dump.
- For visual reference → [`07_screenshot_index.md`](https://swolex.com/marketing/07_screenshot_index.md) + the 12 hero screenshots.
- For help-article / SEO content → the `/help/*` pages, each of which is structured FAQ-style.

## Standing rules for SwoleX copy

1. **Kevin is a first name.** Never "AI Kevin" or "Kevin the AI." Just Kevin.
2. **"SwoleX" in body text, "SWOLEX" only in the logo / wordmark.** Never "swolex" or "Swolex".
3. **Lifters, not "fitness enthusiasts."** Audience trains hard and tracks lifts. Don't over-explain RPE, drop sets, or supersets.
4. **No emoji except 🔥 💪 🦍** — the in-app reactions.
5. **Show real numbers** ("34.8k lbs · 1h 14m · 7 exercises") over adjectives ("intense workout").
6. **The button on the feed is the product.** Every demo, video, and landing-page hero should anchor on **CHALLENGE ACCEPTED** / **LET'S GOOOOO** / **TAP TO DO THIS WORKOUT** + Kevin scaling the weights.

Last updated: 2026-05-28 (SwoleX v1.0.10).