For contractors, agencies, journalists, and LLMs

SwoleX marketing kit

Everything you need to write or generate marketing for SwoleX — positioning, brand voice, feature catalog, the Kevin (AI coach) brief, and the 12 hero screenshots. All raw markdown, all public, all designed to drop straight into an LLM as context.

See the llms.txt manifest for the canonical machine-readable index.

Brand assets ↓Grab the LLM briefing

Briefs

Product overview

01_product_overview.md

What SwoleX is, who it's for, the executable-content insight, growth flywheel, tier pricing.

Feature deep dive

02_feature_deep_dive.md

Every shipped feature catalogued by user surface — logging, programs, the feed, Kevin, progress, sharing, trainer + creator tools.

Kevin (AI coach)

03_kevin_ai_coach.md

Capabilities, persona, copy rules, what Kevin reads on every build, sample marketing lines, sample voiceover script.

Brand voice & messaging

05_messaging_and_voice.md

Voice rules, audience persona, tagline candidates, do/don't language, channel-specific notes (TikTok, App Store, landing, email, push, press).

LLM briefing

llm_briefing.md

Self-contained context dump. Paste into ChatGPT / Claude / Gemini as a system message to draft any SwoleX marketing copy.

Screenshot index

07_screenshot_index.md

Annotated catalog of the 12 hero screenshots with caption suggestions per image.

Brand assets

Logo lockup, icon, wordmark, and share-card backgrounds — PNG plus SVG where available. Right-click to save. All assets are on transparent / dark backgrounds and must stay on dark surfaces.

Lockup (X + wordmark)

900×900 PNG · transparent

PNG SVG

Icon (X mark only)

1024×1024 PNG · transparent

PNG

Wordmark (text only)

936×226 PNG · transparent

PNG SVG

Share card background — 9:16

1080×1920 PNG

PNG

Share card background — 16:9

1920×1080 PNG

PNG

App Store feature graphic

1200×630 PNG

PNG

Color palette

SwoleX Orange

#D06010

Primary brand color, CTAs, X letterform

Black

#000000

Logo background, app icon

Near-Black

#0A0A0A

App background, marketing surfaces

Surface

#141414

Cards, exercise rows

Elevated

#1E1E1E

Modals, sheets, inputs

White

#FFFFFF

Primary text, "SWOLE" portion of wordmark

PR Gold

#F5C518

PR badges

Success Green

#22C55E

Completed sets, exact-match equipment

Usage rules

Always on dark backgrounds. Never on white or light surfaces.
Wordmark casing: "SWOLE" white + "X" orange (#D06010), tight letter-spacing.
In body text: "SwoleX" (never "swolex" or "Swolex").
Minimum size: 120 px wide digital, 1 inch print.
Clear space: equal to the height of the "X" letterform on all sides.
Never: stretch, recolor the X, or place on light backgrounds without a dark container.

12 hero screenshots (1320×2868)

Welcome — Meet Kevin

Fitness Profile wizard

Feed — sets expanded

Log — Meet Kevin

AI Workout modal

Exercise detail (Kevin's Tip)

Workout complete (PRs)

Milestones — Owned it

How did it feel?

Share card

82 equipment items

More screens

Beyond the 12 heroes, here are 15 supporting shots covering the Fitness Profile signals Kevin reads, the feed and gym-discovery surfaces, programs, mid-workout logging UX (including drop sets and the exercise picker), and the Progress analytics. Click any tile for the full-res file.

Fitness Profile — the six signals Kevin reads

Training Level

First Day → Old Pro, four levels

Training Goal

Build Strength · Build Size · Get Conditioned · Stay Active

Strength Profile (5RMs)

Big-lift anchors Kevin uses on day one

Capabilities

Bodyweight maxes + can-I-do toggles

Preferences

Days/week, equipment, supersets, drop sets

Injuries empty state

"Kevin will program full-spectrum training"

The feed & gym discovery

Feed wizard — Kevin scales the weights

Tap any post → Kevin's already done the math

AT YOUR GYM empty state

Add your gym to unlock the local feed

Gym discovery — 4 gyms nearby

Zip search → real gyms with ratings

Programs — browse & enroll

Programs catalog

Find a Trainer + Become a Creator + real premium programs

Workouts — logging that respects the gym

Mid-session logging

64×64 steppers, warmup tag, ADD SET

Drop set ladder

First-class drop sets with indented sub-steps

Exercise picker — filtered

Body region + equipment chips · 437 variants

Progress — the data picture

Stats tab

Streak · volume trend chart · most-trained list

PRs tab

Your bests across every lift, sorted by weight

Need a screen that isn't here? The full 49-shot raw library from the 1.0.10 capture pass lives in the SwoleX repo at marketing/screenshots/library/ with annotations.

Briefing an LLM?

Paste llm_briefing.md into ChatGPT, Claude, or Gemini as a system message. It's a self-contained context dump covering positioning, features, Kevin, voice rules, pricing, and asset references — designed to be the one file you hand off.

For more granular work (e.g. a Kevin-focused video script or App Store screenshot captions), point the model at the specific brief from the grid above.

Standing rules for SwoleX copy

Kevin is a first name. Never "AI Kevin" or "Kevin the AI." Just Kevin.
"SwoleX" in body text, "SWOLEX" only in the logo / wordmark. Never "swolex" or "Swolex".
Lifters, not "fitness enthusiasts." Audience trains hard and tracks lifts. Don't over-explain RPE, drop sets, or supersets.
No emoji except 🔥 💪 🦍 — the in-app reactions.
Show real numbers ("34.8k lbs · 1h 14m · 7 exercises") over adjectives ("intense workout").
The button on the feed is the product. Every demo, video, and landing-page hero should anchor on CHALLENGE ACCEPTED / LET'S GOOOOO / TAP TO DO THIS WORKOUT + Kevin scaling the weights.